Evolv Research
Research & Studies
Original research into LLM visibility, generative search, and what actually moves AI citation scores for enterprise technology brands.
researchJuly 2026
The Measurement Problem in Generative Search: Why Topic-Level Tracking Beats Prompt-Level Checking
Most tools that claim to measure "AI visibility" track individual prompts. That method measures noise. LLMs return materially different answers to the same question depending on phrasing and run-to-run randomness — and modern AI search fans a single query into 8–12 sub-queries before synthesising an answer. The reliable signal sits one level up, at the topic.
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researchMay 2026
Your Biggest Marketing Moments May Be Invisible to AI
A before/after study into whether LLMs notice enterprise marketing events — and what actually determines if they do.
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