Learn About SEO & GSO
Expert insights, guides, and strategies for modern search optimization
SEO Metrics Trends for 2026: A Comprehensive Guide
Navigate the future of search with confidence. Discover the metrics, predictions, and strategies that will define SEO success in the age of AI-powered discovery.
What is Exa: The Hidden Search Infrastructure Revolutionizing Generative Search Optimization
Why Understanding Embeddings-Based Search Is Critical for GSO Success The content optimization landscape has fundamentally shifted, yet most businesses remain completely unaware of the infrastructure powering this transformation.
What is RAG? Uncover the Power of Retrieval-Augmented Generation in AI
Imagine having an AI assistant that doesn’t just rely on its training data but can actively search through vast databases, documents, and knowledge bases to provide you with the most accurate, up-to-date information possible. This isn’t science fiction—it’s the revolutionary power of Retrieval-Augmented Generation (RAG), the secret weapon behind today’s most sophisticated AI systems.
How Generative Search Works: A Deep Dive into AI-Powered Information Discovery
Building on our introduction to Generative Search Optimization (GSO), this comprehensive guide explores the technical mechanisms behind generative search, examines its benefits and limitations, and compares how different AI platforms approach information discovery and citation.
What is Generative Search Optimization?
Generative Search Optimization (GSO) is the practice of optimizing website content to achieve maximum visibility and citation within AI-powered search engines like Google AI Overview, ChatGPT, Gemini, Perplexity and Claude, focusing on getting content selected and referenced in AI-generated responses rather than traditional search rankings.
The Future of SEO
Navigating the AI-driven transformation of search engine optimization in 2025 and beyond