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Latest Articles
Google didn't make AI search the default. It did something quieter
At I/O 2026, the headline traveled fast and survived scrutiny badly. Here's what actually changed on 19 May — and why the real shift is both smaller than the panic and more consequential than the relief.
The Browser Is the New Battleground
For the past two years, the conversation around generative search optimisation has focused almost entirely on model quality. Which LLM is most accurate? Which one hallucinates less? Which one cites the best sources?
LLM Statistics 2026: Where 800 Million Users Are Searching Instead of Google
ChatGPT now has 800 million weekly active users. Perplexity processes 780 million queries a month. Google's own AI Overviews appear on more than a quarter of all searches. Meanwhile, 69% of Google searches end without a single click to any website.
We Didn't Wait. Here's What 12 Months of Actually Optimising for Generative Search Taught Us
While most of the industry was debating whether generative search would matter, we were already running live client programmes inside it. We've built our own tooling, developed a methodology, and seen what works — and what doesn't. This is a field report, not a forecast.
Understanding Entity SEO
Search engines stopped being keyword-matching systems a long time ago. In 2026, entity SEO is the foundation on which AI visibility is built — across both traditional and generative search surfaces.
What is Exa: The Hidden Search Infrastructure Revolutionizing Generative Search Optimization
Why Understanding Embeddings-Based Search Is Critical for GSO Success The content optimization landscape has fundamentally shifted, yet most businesses remain completely unaware of the infrastructure powering this transformation.