Technical SEO that works for Google and AI, not just one.
Search engines are evolving, but the foundations of performance, crawlability, and structure are still critical to ranking — and now to LLM retrieval too. We build technical foundations that serve both.
Technical SEO is more important than ever — not less
The LLM retrieval problem
AI models can only cite what they can access. If your content has crawl blocks, rendering issues, or parasitality conflicts, it won't appear in AI-generated answers regardless of how well it's written. Technical SEO is now a prerequisite for GSO.
Google still matters
Despite the rise of AI search, Google processes over 8.5 billion queries per day. Traditional technical SEO fundamentals — site architecture, Core Web Vitals, structured data — remain the foundation of organic performance.
Enterprise complexity demands expertise
Large enterprise technology sites face unique technical challenges — JavaScript rendering at scale, hreflang misconfigurations, crawl budget waste, and platform constraints that generic agencies don't understand. We do.
Technical debt compounds
Every month of deferred technical work increases the cost of fixing it. A crawl issue on 50 pages today becomes a 5,000 page problem in six months. We prioritise by business impact, not just severity.
Our technical SEO services
Ensure your website has the foundational technical SEO elements for organic growth in traditional and generative search.
Site Architecture & Internal Linking
Improve discoverability and user journey alignment. Hierarchical URL structure, faceted navigation controls, strategic internal linking for equity flow, breadcrumbs and footer crawl logic audits.
Structured Data & Schema Markup
Implementation across Page Types, FAQs, How-Tos, Reviews and more. Rich result eligibility assessment, Schema Markup Validator testing, and structured data for enhanced LLM entity recognition.
Site Performance & Core Web Vitals
CWV audits across LCP, FID and CLS. Image and asset optimisation, critical CSS/JS handling, lazy loading and third-party script deferral. Targeting green CWV scores across mobile and desktop.
JavaScript & Rendering Optimisation
Diagnose and resolve JavaScript rendering issues that prevent bots from accessing your content. Server-side rendering recommendations, dynamic rendering for bot traffic, and rendering audit frameworks.
Crawl & Indexation Management
Crawl budget analysis and optimisation, robots.txt and meta robots auditing, canonical chain resolution, and log file analysis to understand how bots actually behave on your site.
Website Migrations
Migration planning and oversight to protect organic performance. Pre and post-migration auditing, redirect mapping, staging environment review, and post-launch monitoring to catch traffic drops early.
Technical SEO for LLM retrieval
AI bot accessibility
Many sites block AI crawlers via robots.txt without realising it. We audit access permissions across GPTBot, ClaudeBot, Google-Extended, PerplexityBot and others, and recommend the right access policy for your GSO strategy.
Parasitality resolution
Parasitality occurs when AI models attribute your content to another domain — typically a scraper, aggregator, or syndication partner. We identify parasitality issues and resolve them through canonical signals, entity markup, and source attribution.
Content rendering for LLMs
LLMs can't execute JavaScript. Content locked behind client-side rendering is invisible to AI crawlers regardless of how well it performs in Google. We identify and resolve rendering barriers specifically for LLM retrieval.
Entity markup & structured data
Schema markup helps AI models understand what your brand is, what it does, and how it relates to topics in your category. We implement and maintain entity-level structured data aligned to your GSO topic architecture.
Technical SEO built around your team
We know that technical SEO implementation can be challenging. That's why when you work with us, you're working with people that speak the language of developers. We're always more than happy to work directly with your development team to prioritise technical SEO work based on SEO impact and implementation difficulty. Plus, we've worked with almost every CMS under the sun — Optimizely, Contentful, WordPress, Shopify, and many bespoke CMS variations, including headless setups.
Direct developer communication
We don't hand over a 200-page audit document and disappear. We work directly with your development team — writing technical documentation, attending sprint planning, and providing implementation support throughout. Technical recommendations that never get implemented don't move the needle.
Priority-led delivery
Not every technical issue is equal. We triage findings by business impact, implementation effort, and SEO return — so your development team always works on the highest-value fixes first. We maintain a living priority matrix updated monthly.
Technical SEO Frequently Asked Questions
What is technical SEO and why does it matter?
Technical SEO refers to optimising the backend structure of your website so search engines can crawl, render, and index your content efficiently. Without strong technical foundations, even the best content may struggle to rank.
Does technical SEO matter for LLM and AI search?
Yes — arguably more than for traditional search. LLMs can only cite content they can access and parse. Crawl blocks, JavaScript rendering issues, parasitality conflicts, and missing structured data all directly reduce your chances of appearing in AI-generated answers. Technical SEO is a foundational requirement for any GSO strategy.
What CMS platforms do you work with?
We've worked with almost every major CMS including Optimizely, Contentful, WordPress, Shopify, Drupal, HubSpot CMS, Sitecore, and various headless and custom builds. If your platform has a technical SEO challenge, we've likely seen it before.
Do you work with development teams directly?
Yes — always. We don't hand over audit documents and leave. We work directly with developers, attend sprint planning, write implementation-ready technical specs, and provide ongoing support throughout the fixing process.
What's the difference between a technical SEO audit and ongoing technical SEO?
An audit is a point-in-time diagnosis. Ongoing technical SEO means continuous monitoring, proactive identification of new issues, and working through a prioritised fix backlog alongside your development team. Most enterprise sites benefit from both — an initial audit followed by a monthly retainer.
Technical problems don't fix themselves. Let's sort yours.
Whether you need a one-off audit, migration support, or ongoing technical SEO consultancy, we'll start with a free consultation to understand your site's specific challenges.