Generative Search (GEO / GSO) Services
We ensure your brand is retrievable, referenced, and trusted by AI systems in the next wave of search.
Why Generative Search Optimisation Is Critical for AI Visibility
Search is no longer limited to the SERP.
Today, tools like ChatGPT, Gemini, Perplexity, and Claude are generating direct answers — recommending products, summarising brands, and bypassing traditional blue links. If your content isn't structured for inclusion in these environments, you're missing out on a fast-growing discovery channel.
Generative Search Optimisation (GSO) is designed to ensure your brand is retrievable, referenced, and trusted by these AI systems — securing your visibility in the next wave of search.
How Generative Search and SEO Work Together
Traditional SEO
Google/Bing-focused
Keyword intent targeting
Meta tags, canonicalisation
Link building for authority
Featured snippets & schema
Generative Search Optimisation
LLMs (ChatGPT, Gemini, Claude, etc.)
Prompt pattern and entity targeting
Structured data for AI comprehension
Trusted citations in training sets
Appearing in AI-generated responses
GSO / GEO / AIO (insert new acronym here) isn't a replacement for SEO — it's the evolution of it.
Where traditional SEO focuses on crawlability, keyword targeting, and ranking in SERPs, GSO focuses on semantic clarity, LLM retrievability, and structured content that language models use to form responses.
By aligning your SEO and GSO strategies, you build a dual-channel visibility model — optimising for both traditional and AI-driven search.
What's Included in Our Generative Search Optimisation Service:
Generative Visibility Audits
Comprehensive analysis of your brand’s presence across AI platforms
Entity & Source Alignment
Building trust signals for AI systems
Semantic & Structural Optimisation
Enhanced content structure for better AI comprehension
RAG & AI Bot Accessibility
Optimizing for real-time content retrieval
Generative Visibility Audit
We test your brand, products, and key topics across ChatGPT, Gemini, Perplexity, and Claude to uncover how LLMs are treating your site.
Where your brand is visible (or not)
How your content is interpreted by AI
Which competitors are being surfaced instead (and why)
Semantic & Structural Optimisation
We enhance the retrievability and clarity of your content through several important factors that we know LLMs want to see.
Schema.org structured data
Implementing comprehensive markup that helps AI systems understand your content's context and purpose
Clean, semantic HTML with defined entities
Creating clear content hierarchies that AI can easily parse and reference
Modular content blocks
Developing FAQs, instructions, and comparisons that align with LLM prompt structures
Entity & Source Alignment
We help models understand and trust your brand by ensuring best practices are followed.
Aligning with Wikidata, Crunchbase, LinkedIn, etc.
Clarifying disambiguation (so LLMs cite your company, not a similar one)
Ensuring your authors, products, and services are consistently defined across the web
RAG & AI Bot Accessibility
Surfacing
Ensuring your content is surfaced for LLMs and other AI tools
Parsability
Understanding the blockers that stop LLMs from accessing or parsing your content
Clear Actions
Implementing clear and actionable insights in order to improve LLM and AI accessibility
Examples Of How We Do It
Generative Visibility Audit
We begin by comprehensively analyzing your site's current positioning and brand visibility within Large Language Models (LLMs) for key search terms, utilizing both proprietary and third-party tools.
Identify Content & Knowledge Gaps
Based on our initial audit, we pinpoint specific content and knowledge gaps that LLMs identify within your website's topics and keywords.
Develop LLM-Driven Strategy
An actionable plan is then generated from these LLM insights, which is fed into advanced AI models (such as Gemini, GPT, Sonar, and Claude) for deep research. This helps identify real search queries occurring within each LLM related to your core topics.
Implement & Optimize
Finally, we construct a data-driven action plan for both SEO and LLM/AIO/GEO optimization, ensuring continuous improvement based on real-time data and insights.
