James Deverick

James Deverick Founder & Head of LLM Search Strategy, Evolv. With over 15 years of SEO experience, James leads Evolv. with a clear mission: to help brands thrive at the intersection of search and AI. Heā€™s worked with global enterprises and high-growth teams to deliver results-driven strategies grounded in technical SEO, content optimisation, and, more recently, large language model (LLM) visibility. James is an early advocate for Generative Search Optimisation (GSO) ā€” a discipline focused on structuring and aligning content to be cited by AI platforms like ChatGPT, Gemini, and Perplexity. His work blends technical rigour with strategic foresight, enabling clients to stay ahead as search continues to evolve beyond the ten blue links. Whether mapping entity alignment, refining structured data, or auditing for AI citation potential, James brings deep expertise and a forward-thinking approach to every engagement.

What is Exa: The Hidden Search Infrastructure Revolutionizing Generative Search Optimization

LLM / Generative Search, Uncategorised /

What is Exa: The Hidden Search Infrastructure Revolutionizing Generative Search Optimization Why Understanding Embeddings-Based Search Is Critical for GSO Success The content optimization landscape has fundamentally shifted, yet most businesses remain completely unaware of the infrastructure powering this transformation. While marketers focus on optimizing for ChatGPT, Perplexity, and other visible AI platforms, they’re missing a […]

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How generative search works

Learn, LLM / Generative Search /

How Generative Search Works: A Deep Dive into AI-Powered Information Discovery Understanding the mechanics, benefits, challenges, and platform differences in AI-powered search Building on our introduction to Generative Search Optimization (GSO), this comprehensive quide explores the technical mechanisms behind generative search, examines its benefits and limitations, and compares how different AI platforms approach information discovery

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What is generative search optimisation?

LLM / Generative Search, Learn /

What is generative search optimisaiton? Discover how to optimize your content for AI-powered search engines and increase your visibility in generative search results. Understanding generative search optimisation Generative Search Optimization (GSO) is the practice of optimizing website content to achieve maximum visibility and citation within AI-powered search engines like Google AI Overview, ChatGPT, Gemini, Perplexity

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What is RAG? Uncover the Power of Retrieval-Augmented Generation in AI

Learn, LLM / Generative Search /

What is RAG?Uncover the Power of Retrieval-Augmented Generation in AI Imagine having an AI assistant that doesn’t just rely on its training data but can actively search through vast databases, documents, and knowledge bases to provide you with the most accurate, up-to-date information possible. This isn’t science fictionā€”it’s the revolutionary power of Retrieval-Augmented Generation (RAG),

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The Future of SEO: A Comprehensive Guide for Digital Marketers

SEO /

The Future of SEO The digital marketing landscape is experiencing its most significant transformation since the dawn of the internet. As we navigate through 2025, artificial intelligence isn’t just changing how we approach SEOā€”it’s completely redefining what search engine optimization means. For digital marketers, SEO specialists, and business owners, the question isn’t whether AI will

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